Introduction to Marketing #CT600

Level: College Prep

Grades: 9, 10

Credit: .5

What do the Super Bowl, Ariana Grande, and the Fryeburg Fair have in common?  Marketing!  Promotion, advertising, and image are all part of this exciting field. Students  learn the secrets of the professionals as they use business and marketing skills to create and promote their own companies. Students develop, market, promote and distribute a unique product of their own creation.   The project topics introduced in this course are product development and innovation, promotional planning, advertising, pricing, packaging, and distribution. DECA membership is strongly encouraged where leadership development is emphasized.